Could owning or creating a podcast really benefit your brand? I’m biased so the answer from me is a solid yes, but if you’re not sure then hear me out.

With over 10 years in radio, which include 6 years in broadcast PR, the industry has shown me a lot of briefs from organisations and brands. In that time, only a handful have really had the best success on-air, in terms of creating a real story or resonating with the audience.

So, if you’ve got a product based PR story to push on air, running it past the top dog TV or Radio producers could be tough. If you can’t get it past them, the answer here could be through the wonders of podcasting.